Case Study

V2MOM Framework at Saudi Giga-Project Scale

Implementing structured goal management across 15,000+ employees in a rapidly scaling development organisation.

15,000+
Employees
8 weeks
Implementation
92%
Goal completion
V2MOM
Framework
The Challenge

Rapid scaling without losing strategic alignment

A major Saudi giga-project was scaling rapidly — from 5,000 to 15,000+ employees in 18 months. Leadership needed a way to cascade strategic priorities across an increasingly complex organisation while maintaining the agility that made them successful.

Traditional performance management approaches were too slow and rigid. They needed a framework that could adapt to changing priorities while keeping everyone aligned on what mattered most.

The Solution

V2MOM implementation with WeSoar

The organisation adopted the V2MOM framework (Vision, Values, Methods, Obstacles, Measures) — a proven approach for maintaining alignment in fast-moving organisations. WeSoar provided the technology platform and implementation support.

Strategic Cascade

Company V2MOM cascaded to division, department, and individual levels — with clear line-of-sight from individual goals to strategic priorities.

Quarterly Rhythm

Quarterly review cycles with AI-assisted progress tracking. Obstacles identified early and escalated appropriately.

Bilingual Platform

Native Arabic and English support across the platform. Employees could set goals and provide updates in their preferred language.

Leadership Visibility

Real-time dashboards showing goal progress, obstacle patterns, and alignment health across the organisation.

The Results

Alignment at scale

Within two quarters of implementation, the organisation achieved 92% goal completion rates — significantly above industry benchmarks. More importantly, qualitative feedback showed employees felt more connected to organisational strategy.

The obstacle tracking feature proved particularly valuable, surfacing systemic blockers that leadership could address before they impacted multiple teams.

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